Digital Marketing Manager

Location: Minnetonka, MN



The Respicardia Digital Project Manager is responsible for the strategy and execution of clinician and patient-focused marketing efforts for the innovative remed® System, with special focus on digital channels. The Digital Project Manager will work closely with the other members of the marketing team to develop and implement a strategy that will promote market awareness and rapid adoption of the
remed® System.


  • Drive messaging, branding, and collateral to support the ongoing launch of the remed® System, with a focus on digital channels.
  • Develop, implement, and manage our digital presence, including
    SEM / digital advertising (Google AdWords, Facebook advertising), Search Engine Optimization (SEO), and Social media (Twitter, LinkedIn, Facebook).
  • Patient and physician digital communications (eblast sequence, education pathway) facilitated by HubSpot.
  • Website content (e.g. patient screener, blog writing, etc.).
  • Additional responsibilities beyond digital strategy, as assigned, which may include support for creating print collateral, managing tradeshow presence, and more.
  • Develop strong relationships with the marketing, sales force, R&D, Legal, and Clinical counterparts in order to build a deep understanding of how to create value.
  • Conceptualize and develop high impact marketing materials and sales assets, including demand generation campaigns and website development, digital asset development.
  • Manage and collaborate with third-party contractors as needed.
  • Observe regulatory requirements, data confidentiality and safeguard all patient related information.
  • Demonstrate the ability to work in a team environment.
  • Ability to handle 15% or more travel schedule.


  • Bachelor’s degree plus 3-5 years of prior experience in digital advertising and/or medical device marketing.
  • Strong capability with common digital tools (Google AdWords, Facebook advertising) and an eagerness and aptitude for learning new technology (e.g. HubSpot, design tools, etc.).
  • Exceptional analytics, written communication, and interpersonal skills, particularly in working effectively as a member of a team.
  • Excellent communication skills, including the ability to listen to physician/customer needs, prioritize needs/requirements and communicate them to cross-functional teams.
  • Proficient in Microsoft Office applications, including Word, PowerPoint, Excel.
  • High attention to detail and strong team attitude.
  • Comfortable in a small, dynamic company environment with frequent changes in direction.
  • Must have ability to accomplish tasks in a fast-paced environment.

You take care of Zoll | Respicardia and we'll take care of you!


ZOLL provides:

  • A casual work environment.
  • Competitive salaries.
  • A compensation structure that rewards contribution and hard work.


Benefits include:

  • 401(k)
  • Medical
  • Dental
  • Vision
  • Life
  • AD&D
  • FSA
  • Paid Time Off 
  • Tuition assistance
  • And more!

ZOLL appreciates and values diversity. We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship, gender, gender
identity, genetic information, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.

ADA: ZOLL will make reasonable accommodations in compliance with the Americans with Disabilities Act
of 1990.