Director, EMEA Market Development, TherOx

Location: Remote, Remote


At ZOLL, we're passionate about improving patient outcomes and helping save lives.

We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

The Circulation division of ZOLL Medical Corporation is focused on "beating heart" therapies for hospitals. Post-cardiac arrest, STEMI heart attack, and severe fever are some of the applications of ZOLL's unique devices. Fully integrated, ZOLL Circulation researches, develops, manufactures, and sells novel technologies includes ZOLL Temperature Management Solutions and TherOx SSO2 Therapy. Temperature Management Solutions empower physicians to "prescribe" a temperature and achieve it. TherOx SSO2 Therapy is the first FDA-approved therapy since the stent 20+ years ago to reduce infarct size in patients with the most severe heart attacks.

Job Summary

The Director of Marketing will be responsible for driving market adoption and penetration of SSO2 Therapy, accelerating its shift from a novel technology for LAD STEMI to clinically-driven standard of care. In addition to oversight of core go-to-market activities supporting commercialization efforts and annual operating objectives, you will be responsible for driving foundational market development efforts including market education and awareness, customer engagement and advocacy, and clinical/real-world evidence generation. The Director of Marketing will also be responsible for driving organizational alignment, enthusiasm, and focus, while cultivating strong partnerships with key functions including clinical, sales, and R&D. You will also be responsible for maintaining consistency and alignment with international access and commercialization efforts. The position will report to the Vice President of ZOLL Circulation Marketing based in San Jose.

Essential Functions
  • Own go-to-market strategy including the formulation of messaging and content marketing programs to accelerate procedural adoption and fuel demand generation campaigns that strengthen awareness and demand for TherOx
  • Develop and execute a multi-channel marketing communication plan, working closely with sales and clinical leadership, to ensure a cadence of fresh content and consistency across vehicles (sales tools, digital, P2P, other channels)
  • Foster and manage relationships with key opinion leaders and medical societies in both interventional cardiology and heart failure in order to:
  • Guide clinical evidence and establish disease-state specific care guidelines
  • Identify and drive clinical evidence opportunities
  • Determine product needs and requirements supporting the product development process
  • Oversee all peer-to-peer initiatives to drive leads and market acceptance:
  • Lead speaker bureau and advisory board efforts, drive consistency in content and messaging, and establish a regular cadence of physician engagement events.
  • Develop a publications and podium (incl ZOLL sponsored events) calendar, work with clinicals to develop content
  • Manage TherOx promotional presence at key trade shows
  • Develop TherOx Center of Excellence program
  • Coordinate activities with Circulation professional educational initiatives (e.g., Circulation Academy)
  • Partner with regional teams and coordinate marketing activities to provide strategic market development, overcome access barriers, and achieve growth objectives
  • Participate in the product development process providing marketing direction, product, customer, and market input.
  • Partner with the Reimbursement and Health Economic team to establish the commercial viability of SSO2 Therapy.
  • Understand and develop strategies relative to both competitive threats and new opportunities.
  • Manage marketing budget to support business financial objectives

Required/Preferred Education and Experience
  • Bachelor's Degree
  • MBA/MHA/MPH or another graduate-level program preferred
  • 10+ plus years of direct experience in global medical device marketing

Knowledge, Skills and Abilities
  • Ability to thrive within a small company environment where flexibility, initiative, and resourcefulness are required. Experience in startup/early-stage environment and therapy development a plus
  • Candidates must be outstanding communicators, collaborators, and have the ability to effective change leadership and influence management skills
  • Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
  • Downstream marketing experience and experience developing new markets for novel therapies from the ground up
  • Proven experience creating and executing marketing programs and as well as brand management experience required
  • Outstanding project management skills and experience managing multiple vendors, marketing partners, and agency partners
  • Broad business acumen and P&L orientation required

Travel Requirements
  • 30% of the time both domestic and international

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.