Director, North America Public Safety Marketing

Location: Chelmsford, MA


ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.

We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!

Job Summary:

We are looking for an innovative, strategic, results-oriented leader who will be responsible for leading the regional marketing for a growing, fast-paced business unit.  The Director of North America Public Safety Marketing will be responsible for managing a team of seasoned marketers in developing and executing marketing strategies to drive sales through our distribution channels.  This role requires a dynamic, well-rounded leader with distribution experience, lead generation/demand creation and sales development strategies.  In this role, you will work closely with sales to align on business objectives to drive regional marketing strategies, execution and measurement of go-to-market activities.  This exciting role encompasses our growing public safety portfolio inclusive of AEDs, rescue systems and software solutions.

Essential Functions:

  • Develop influential and collaborative partnerships with sales leadership and other management peers within ZOLL along within our distribution partner community to help support revenue goals and overall public safety requirements.
  • Lead a seasoned team of marketers to execute programs, channel activities, lead generation and product launches to help grow revenue.  Establish personal objectives for the team to help achieve revenue targets and marketing objectives.  Provide coaching as necessary to grow and develop the team
  • Manage a growing sales development team by defining new strategies and metrics to grow the pipeline of qualified leads to our distributor community.
  • Produce annual marketing plan and budget that aligns strategies and tactics with those defined in the public safety mid-term plan; contribute to annual mid-term planning activities
  • Work with product management to define, research and guide development of public safety products to insure needs of customers and channel partners are met
  • Responsible for leading the integration of new products into the portfolio, including developing and executing positioning and go-to-market strategy for the region
  • As a senior member of the marketing team, be an expert collaborator globally and owner of the regional marketing initiatives.
  • Collaborate with global constituents to align on marketing goals, plans and activities to foster learning and best practices throughout the globe.
  • Other duties defined by the Senior Director consistent with ZOLL’s goals, objectives and interests

Skills Requirements:

  • Proven, hands on experience and understanding working with B2B distribution, channel marketing and lead generation
  • Experience with managing an inside sales or sales development team
  • A pro-active hands-on approach, with the ability to work on both strategic and tactical levels
  • A strong leader and team player, who can empower and develop a  fast-paced team
  • A solid track record in understanding analytics to help drive decisions to continually optimize activities
  • Solid stakeholder management skills and ability to get buy-in across various teams
  • Exceptional written and verbal communication skills; skilled at telling a story
  • Experience using and marketing automation for lead  and sales development management
  • Experience in managing budgets
  • Highly motivated individual with energy, enthusiasm and passion for fostering internal and external relationships

Required/Preferred Education and Experience:

  • Bachelor’s degree in business or marketing.
  • Minimum of 12 years of Marketing experience within a B2B industry; must have experience working with distribution
  • 5-7 years management experience
  • Experience in medical devices is not required however, experience marketing products sold through resellers/distribution partners is essential.

Other Duties:

  • Travel within North America; 20-30% annually.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity.  Essential and marginal job functions are subject to modification.

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V. 

ADA:  The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990