Senior Channel Marketing Manager, EMEA & LATAM

Locations: United Kingdom; Germany; Remote; Italy

Resuscitation

ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.

We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!

Job Summary:

The Sr. Channel Marketing Manager will drive channel marketing strategy, planning and measurement of joint go-to-market activities within the EMEA distribution channels. You will cultivate relationships with internal and external stakeholders and marketing counterparts to develop joint marketing plans and programs that positively influence leads, pipeline and revenue. In this role, you will also build and lead a team of channel marketers, providing regular coaching and oversight to ensure marketing strategies are executed on time and on budget.

Essential Functions:

  • Develop influential relationships with sales, distribution partners and cross-functional marketing management and peers.

  • Drive territory wide innovative distribution partner co-marketing strategies and programs to drive business expansion and growth.

  • Create an overall annual channel marketing strategy and plan along with a rolling 12-month partner communications calendar and roadmap.

  • Direct and manage all marketing-to-marketing activities between ZOLL and assigned top tier strategic distribution partners.

  • Establish clear KPI's and reporting processes for all channel marketing programs; to develop holistic dashboards to report back to sales and marketing leadership.

  • Lead and support strategy and execution of joint marketing campaigns and tactics including partner lead gen programs, events and promotions.

  • Execute multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution.

  • Work cross functionally with corporate, marketing communications and product marketing teams to develop and support content and education around the ZOLL brand, product benefits and differentiators.

  • As a senior member of the marketing team, be an expert collaborator and owner of the regional channel marketing initiatives.

  • Collaborate with global constituents to align on channel marketing goals, plans and activities to foster learning and best practices throughout the globe.

Skill Requirements:

  • Proven, hands on experience and understanding working with B2B distribution, channel marketing programs, promotions and co-branded marketing activities.

  • Experience building, managing and motivating a small team.

  • Highly motivated individual with energy, enthusiasm and passion for fostering internal and external relationships.

  • Excellent collaboration skills and ability to influence peers and management.

  • Demonstrated analytical, organisational, negotiation and project management skills

  • Demonstrated written and oral communications skills, including strong presentation and copywriting skills.

  • Strong cultural awareness with experience of working internationally required.

  • Strong team player, proven ability in leading and working effectively cross functionally.

  • Fluent in English (written and verbal) and fluency preferred at minimum with one other major European language.

  • Continuous improvement mentality.

Required/Preferred Education and Experience:

  • Bachelor's degree required (preferred in Marketing)

  • 7+ years marketing experience; working with distribution channels in a high tech B2B product (preferred in public safety -AED)

  • Travel required up to 40% annually within priority countries throughout the region.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity.  Essential and marginal job functions are subject to modification.

ZOLL Medical appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D.