Digital Marketing Specialist

Location: Chelmsford, MA

Resuscitation

ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.

We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!

Job Summary:

As a Digital Marketing Specialist, reporting to the Manager of Digital Services, this position  will help execute digital marketing campaigns on behalf of all our markets, working with marketing, designers, writers, and web developers.

This position will be responsible for the following:

  • Utilize our marketing automation system (Hub spot), following processes that ensure best practices in lead generation and list management. 

  •  Drive improvements in the performance of eblast campaigns, targeting, nurturing campaigns, and personalization.   

  •  Create eblasts, landing pages, and website calls to action. I will proactively utilize testing and reporting on campaigns, including A/B testing, analytics, and campaign data.

  • Help maintain all corporate and consumer websites and in-house apps.

Essential Functions:

  • Utilize marketing automation system and processes, including lists, targeting, nurturing, and personalization

  • Manage internal projects from start to finish, including implementation, testing, and execution, keeping the project on schedule

  • Maintain a proactive approach to testing, using A/B testing and analytics to continuously hone and improve campaign performance

  • Execute, measure, test, revise, and report on marketing campaigns

  • Maintain website content using our CMS

  • Maintain sales app content and permissions

  • Communicate effectively with marketing managers to ensure customer satisfaction

Skills Requirements:

  • Results-oriented with high expectations for quality, accuracy, and overall excellence

  • Must be a team player, highly organized and motivated with a demonstrated ability to work within tight deadlines

  • Ability to work at a fast pace, handling multiple projects at once

  • Basic HTML skills a plus

Required/Preferred Education and Experience:

  • 2-4 years' experience required

  • College or university degree and experience in relevant field

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity.  Essential and marginal job functions are subject to modification.

 

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V. 

 

ADA:  The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990