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Product Marketing Manager - Distribution (AED/PAD, EMEA)

Locations: Germany; United Kingdom; Netherlands

Resuscitation

Product Marketing Manager - Distribution (AED/PAD, EMEA)

Job Locations NL-ELST  | DE-Cologne  | UK-Cheshire-Runcorn
Job ID
2020-1801
Category
Marketing
Type
Full-Time/Regular

Overview

ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.

 

The EMEA Marketing Manager will be the regional AED product expert delivering support to EMEA sales and distribution partners throughout EMEA.  You will work closely with regional marketing and sales, business partner executives and colleagues in the US headquarters including product management.  The Marketing Manager will help drive the regional marketing strategy to help grow our AED business in EMEA.  Your primary responsibility is to be the product expert, providing relevant content and marketing materials to help support and drive sales.

 

 

LOCATION

  • Ideally within priority market office locations of Elst - Netherlands, Cologne -  Germany or Runcorn – UK

Responsibilities

 

  • Become the expert on competitive products and positioning; develop tools and strategies to support and educate ZOLL sales and business partners.
  • In conjunction with HQ colleagues, develop messaging, positioning and drive development of marketing materials and programs.
  • Understand local country requirements to ensure locally compelling content and relevant localization.
  • Ensure marketing strategies and initiatives are well communicated and executed and that all necessary support is available to ensure optimum execution.
  • Help manage AED content and specifications for all tender related activity for the region.
  • Support sales efforts by developing enabling collateral for all stages of the purchasing cycle.
  • Monitor and report local legislations by market relating to AED use and provide marketing strategies and materials to help educate and capitalize on legislation as appropriate.
  • Perform both primary and secondary market research to help establish product target market, positioning, pricing and messaging.
  • Responsible for new product launch strategies and content within the region.
  • Cooperate with product management and R&D to identify and develop future product requirements and roadmap.
  • Research, identify and evaluate relevant tradeshows according to strategic goals.
  • Works closely with channel marketing and marketing communication to develop and implement relevant programs and communications strategy.
  • In collaboration with training department lead the training initiatives within the region for AED’s including internal and for business partners as needed.
  • Form relationships with ZOLL sales, marketing and distributor principals to support events, training, demonstrations and overall product and industry knowledge.

Qualifications

 

  • Bachelor’s degree required
  • 7-10 years marketing experience in a high tech B2B product.
  • Experience in medical devices a plus.
  • Experience working with distribution channels.
  • Strong cultural awareness with experience of working internationally required.
  • Fluent in English (written and verbal) and fluency preferred at minimum with one other language preferably Dutch, German or Spanish.
  • Strong team player, proven ability in leading and working effectively cross functionally.
  • A self-starter who can work on own initiatives with high levels of self-discipline to meet objectives and goals within deadlines, and manage projects within a set budget.
  • Ability to manage projects and work effectively in a matrix organization, handling multiple tasks and projects.
  • Demonstrated analytical, organizational, negotiation and project management skills.
  • Demonstrated written and oral communications skills, including strong presentation and copywriting skills.
  • Continuous improvement mentality.
  • This position may require up to 30-40% annually

 

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties,

responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity.  Essential and marginal job functions are subject to modification.

 

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V.