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Sr. Global Marketing Manager, Public Access Solution

Location: Chelmsford, MA

Resuscitation

ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.

We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!

Job Summary:

The Sr. Global Marketing Manager will focus on bringing ZOLL products to market in the growing public safety markets.  This includes AEDs, software solutions and rescue systems.   This role will be responsible for driving and reinforcing ZOLL’s products value proposition, building sales collateral, tools and enablement with the goal of making the ZOLL Public Safety sales team and distribution partners successful.  This position will be the expert in the segment providing strategy recommendations and insights cross functionally.  This role involves ownership and project management of product marketing initiatives, working closely with other members of marketing, global sales and Product Management.  The incumbent will lead and build a small team, providing regular coaching and oversight to ensure product messages, and strategies are executed.  Strong experience in product marketing, messaging and content development within a B2B space essential.

Essential Functions:

  • Connect market, technology and competitive trends with ZOLL products to build product positioning and messages to highlight differentiation in the market.
  • Own the product narrative.  Drive positioning and messaging to ensure it comes to life across sales, marketing and all other channels globally.
  • Lead product launches to develop pricing and segmentation strategies.
  • Work closely with sales, distribution and other internal and external team members as the subject matter expert.  Regularly assist with trainings, competitive expertise and large tender opportunities.
  • Develop value analysis tools including calculators, guides, presentations and competitive comparison to assist the field and business partners.
  • Interface regularly with field sales and distributor partners globally to help facilitate education and product expertise.
  • As a senior member of the marketing team, be an expert collaborator and owner of global product marketing initiatives.
  • Collaborate with global constituents to align on goals, plans, activities and content required to meet the needs of diverse regions.
  • Manage a small team providing mentoring and coaching to ensure business goals meet and exceed plans.

Skill Requirements:

  • Demonstrated experience in creating product positioning, training and a host of other sales tools to the field and distribution.
  • Ability to derive key insights from data sources and convert them into concrete selling tools and action plans.
  • Ability to prepare and deliver high quality product presentation to all levels of the organization.
  • Strong objection handling and conflict resolution skills.
  • Ability to influence the actions and decision making of others.
  • Highly motivated individual with energy, enthusiasm and passion for fostering internal and external relationships.
  • Detail oriented with proven ability to drive multiple projects forward.

Required/Preferred Education and Experience:

  • Bachelor’s degree required
  • 10+ years of product marketing in consumer medical, high tech B2B or medical devices preferred.
  • Experience working with distribution channels.

Other Duties:

  • Travel within North America and select markets; 20-30% annually.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity.  Essential and marginal job functions are subject to modification.

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V. 

ADA:  The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990