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Associate Channel Marketing Manager

Location: Chelmsford, MA

Resuscitation

Job Summary:

The US Associate Channel Marketing Manager will be responsible for developing, driving and implementing channel marketing strategy, tactics and support  for select distributor partners in the US. You will work closely with sales to execute channel marketing programs, campaigns and promotions to accelerate growth within our public safety portfolio including AED’s, trauma kits and software services. You will help manage annual planning with partners, day-to-day communications with the channels and drive marketing programs, promotions and new products within the AED portfolio.

Essential Functions:

  • Direct and manage all marketing activities between ZOLL and top tier strategic distribution partners; fostering relationships to help drive the business.                     
  • Partnering with sales you will be responsible for establishing developing and executing the annual marketing plans and demand generation plans for each distributor partner you support, and while driving quarterly calendars and actions.
  • Directly manage the marketing relationship with a set of strategic US distribution partners and sales partners.
  • Implement channel campaigns in order to expand market share and directly influence growth within the channel.
  • Strengthen relationships with marketing principals across the external distribution channel and understand their requirements to satisfy them with revenue generating marketing programs.
  • Drive territory specifics projects and programs to drive business expansion and growth.
  • Evaluate and measure partner marketing programs; providing regular analytics and recommendations for optimization.
  • Maintain constant contact and support to CPMs, MRs, and distributors.
  • Manage, develop and coordinate distributor marketing tools, trade show support, literature development, presentations and partner activities.

Skills Requirements:

  • Bachelor's degree required
  • 2-5 year’s experience working with distribution channels
  • Experience developing and delivering educational and promotional content and communications to a distributor network; experience working with creative teams and processes.
  • Strong team player, proven ability in leading and working effectively cross functionally.
  • Experience working with annual calendar of monthly programs/promo schedules
  • Demonstrated analytical, organizational, negotiation and project management skills
  • Demonstrated written and oral communications skills, including strong presentation skills

Travel Requirement

  • Up to 30-40% annually

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of

activities, duties, or responsibilities that are required of the employee for this job.  Duties,

responsibilities, and activities will be reviewed periodically as duties and responsibilities change

with business necessity.  Essential and marginal job functions are subject to modification.

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V. 

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