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Global Marketing Manager, Public Safety Solutions

Location: Chelmsford, MA

Resuscitation

ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.

We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!

The Global Marketing Manager will be responsible for the market success of ZOLL’s Public Safety Software solutions and Mobilize Rescue Systems. You will help drive the growth, awareness, and positioning of these two solutions within ZOLL’s distribution network. You will be responsible for the go to market strategy, management and development of marketing materials, sales tools and training content for Rescue Ready Services and Mobilize Rescue Systems.  You will work closely with product management, channel marketing, and marketing communications in supporting the mission of the sales team in the growth of ZOLL’s growing Public Safety portfolio. You will be the “go-to” expert, help drive strategy and deliver best in class support and content to the field and our distribution partners.

Responsibilities

  • Be the product marketing expert for ZOLL’s Rescue Ready Services and Mobilize Rescue Systems.
  • Help define strategy and roadmap prioritization in collaboration with product management based on identified global market requirements and opportunities. 
  • Develop pricing, segmentation and go to market strategies for our public access software solutions encompassing Rescue Ready Services, PlusTrac AED program management and AED Link.
  • Define and create sales tools to ensure the ZOLL sales teams and our distributor sales teams can effectively articulate needs, benefits and features to end-user customers.
  • Develop value analysis tools including calculators, guides, presentations and competitive comparison to assist the field and business partners.
  • Work closely with sales, distribution and other internal and external team members as the subject matter expert.  Regularly assist with trainings, competitive expertise and large tender opportunities.
  • Develop training content for sales and distribution; define process with internal teams and field for innovative delivery within a diverse landscape.
  • Support of ZOLL sales teams with information necessary to respond to product related customer and distributor inquires as well as product information needed to respond to bids and RFPs.

Qualifications

  • Bachelor’s degree required
  • 7-10 years product marketing experience working with B2B tech-based product and/or SAAS (software as a service) products. Medical device services or first aid and safety experience a plus.
  • Preferred knowledge of SAAS based products with experience driving strategy, pricing and go to market planning with solutions.
  • Previous experience in first aid or CPR (EMT, Paramedic, certified First Aid, AED/CPR trainer, etc…) a plus  
  • Experience with product marketing for a distribution-based selling model
  • Understanding of marketing a blended service offering.
  • Self-starter with demonstrated marketing tool/materials development working with cross functional and internal teams
  • Strong team player, proven ability in working effectively cross functionally
  • Demonstrated analytical, organizational, negotiation and project management skills
  • Demonstrated written and oral communications skills, including strong presentation skills

Travel Requirement

  • Up to 10-20% annually, both domestic and international

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity.  Essential and marginal job functions are subject to modification.

 

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V. 

 

ADA:  The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990