Marketing Manager

ZOLL Itamar is an innovative medical device technology company that focuses on the development and manufacturing of Home Sleep Apnea Tests to aid in the diagnosis of respiratory sleep disorders. Our core product is the WatchPAT®️ family, a revolutionary FDA-cleared portable home sleep apnea test device, that is based on propriety signal and analysis. 80% of patients who have sleep apnea are undiagnosed.  We are committed to reach those undiagnosed patients and provide testing to promote wellness and enhance overall quality of life. 

WatchPAT®️ is commercially available within major markets including the U.S., Japan, and Europe, and is the leading home sleep apnea test in the US. ZOLL Itamar’s corporate headquarters, research and development and manufacturing are in Israel with U.S. headquarters based in Atlanta, GA.

Position Summary:

The Marketing Manager, is an essential member of the ZOLL Itamar Commercial Marketing team, reporting to the Associate Director of Commercial Marketing, North America. This position has the responsibility and authority to work as the lead and primary contact to create and implement marketing plans and tactics that support the company’s business strategies related to our cardiology & sleep solutions growth for the North American market.

This position is accountable for supporting the achievement of key marketing functional goals at a product and service line level for ZOLL Itamar portfolio, with primary focus on the managing downstream marketing tools, collateral, and supportive claims.  This associate will influence and guide the downstream initiatives and recommendations impacting sales and when needed marketing mix allocations.  

Additionally, this role will focus on the development of the associate as it relates to marketing expertise including portfolio strategy, branding, product development and forecasting. This position will work closely with the US-based sales and clinical teams to drive the business group achievement of financial performance and marketing excellence.

Primary Responsibilities: 

• Collaborates closely with the sales force to support growth.

• Works with marketing and sales teams in driving new product and service tools, collateral, and messaging through the Advertising / Promotions approval process including review of documentation to support claims.

• Works with cross-functional teams to secure references and confirm supportive claims for usage.

• Supports all aspects of marketing plans to ensure the achievement of financial, customer, and internal process metrics.

• Responsible for working closely with marketing, sales, and training teams to update and develop sales training tools for associated product line.

• Curates and manages collateral materials in order to ensure effectiveness & impact.

Qualifications:

• Exceptional organizational skills.  Excellent time management skills and ability to multi-task and prioritize work.

• Ability to handle complexity and lead several tasks at one time. Excellent problem-solving skills.

• Critical thinking. Analytical ability. Strong business acumen.

• Attention to detail. 

• Takes initiative to make things happen.  Team player. Results driven persona.

• Excellent written and verbal communications skills.  Above average presentation skills.

• Proficiency in MS Office; Two years minimum of CRM or Salesforce

Education and Experience:

• Bachelor’s degree required; Biomedical and/or MBA preferred.

• At least three (3) years shown experience in marketing preferred, preferably in the field of medical devices.

• Medical device experience preferred.

• Service or solution selling a plus.

• Ability to travel (domestic and international) up to 35% of the time.

Supervisory Responsibility:

• This position has no direct reports.

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl.

• The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

• This position will be required to verbally communicate via in-person and/or phone conversations at least 90% of the time.

• This position will be required to communicate via email.

• Position requires extensive travel by various methods.

Travel:

This position will require at least 35% travel. Travel may be outside the local area and overnight and could be for extended period of times.