Marketing Specialist

Job Description

Coordinate and manage market engagement through the development and implementation of tools and projects for EMS product lines and segments including, but not limited to, monitor/defibrillators, CPR/Circulation, clinical/QA information products sold into private, public, military and hospital-based EMS services.

Essential Functions:

• Work closely with the EMS Team to manage and execute defined marketing strategies and programs.
• Organize booth presence and conduct participant engagement activities at national tradeshows In coordination with EMS Segment Marketing Manager and Hospital Marketing Manager counterpart,
• Responsible for contributing to, and executing EMS segment social media strategies.
• Contribute to, implement and maintain eLearning programs for the EMS segment.
• Organize educational seminars for the EMS segment.
• Organize and conduct market research activities such as surveys, focus group.
• Collect and maintain an up to date an up to date library of competitive product information.
• Other duties as assigned, consistent with the company's goals, objective and interests.

Qualifications:

• Minimum of 2 years' experience in a marketing role involving sales support and tradeshow contributions
• Bachelor's degree in Marketing, Advertisement, Business or related field.
• Word processing, presentation preparation and spreadsheet skills are essential; database skills a plus.
• Excellent analytical, organized, rational, negation and project management skills.
• Ability to work effectively in a matrix organization and handle multiple parallel projects.
• Strong command of the English and French Canadian languages.
• Strong results orientation,