Director of Global Commercial Marketing - Itamar

Location: Atlanta, GA

Itamar

Director of Global Commercial Marketing - Itamar

Job Locations US-GA-Atlanta
Job ID
2022-1546
# of Openings
1
Posted Date
2 months ago(6/16/2022 1:47 PM)
Category
Marketing

Overview

Itamar Medical Ltd is a medical technology company focused on the development, marketing and sales of diagnostic products based on its proprietary PAT platform technology, developed by a team of leading clinicians in sleep medicine and cardiology together with biomedical engineers and physicists.

 

WatchPAT is an FDA- cleared portable diagnostic device that uniquely uses finger-based physiology and innovative technology to enable simple and accurate Obstructive Sleep Apnea (OSA) testing while avoiding the complexity and discomfort associated with traditional air-flow based systems.

You have a unique opportunity to work with a world leader in the cardiology/electrophysiology medical field.

 

The Director of Global Commercial Marketing is a pivotal role working closely with senior management and the sales team to create, develop and implement Itamar Medical’s full downstream marketing and sales support strategy. 

 

Responsibilities

  • Create and manage Itamar Medical’s downstream marketing campaigns and activities that are targeted to key audiences including, content marketing, digital advertising and social media, content strategy, direct marketing and industry events.
  • Uses in-depth knowledge of the global footprint and implications of cultural nuances to contribute to global branding; ensures branding is appropriately applied; frames brand architecture; takes a leadership role in global teams and initiatives.
  • Applies therapeutic area expertise, gained from deep category knowledge working with customers, to drive new franchise or regional opportunities.
  • Collaborate with the sales enablement department to provide our sales team with compelling content, tools, messages, insights and support in order to win new business.
  • Develops and delivers positioning communication to differentiate franchise or region and anticipates implications of positioning decisions.
  • Earn trust and maintain strong relationships with key stakeholder teams to drive program support.
  • Identifies drivers for promotional activities related to customer and market; applies knowledge to drive innovative offline & digital programming that integrates across brands and marketing mix to increase impact, effectiveness and return on investment.
  • Communicate market dynamics, regulatory trends and competitive environment to key stakeholders.
  • Uses in-depth knowledge to understand implications of global product pricing and contracting strategy
  • Maintain relationships with vendors and associations. Identify new business relationships.
  • Lead development and implementation of new product marketing launch plans to drive customer adoption
  • Perform market research and lead go-to-market strategies and programs for the field
  • Monitor and analyze results across all marketing channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.
  • Manage key client and industry/association events to drive maximum impact.
  • Create and manage marketing budget
  • Supervise direct reports. Define projects, timelines, prioritize work.

Qualifications

  • Bachelor’s Degree in Marketing; MBA preferred
  • 10+ years of experience; 3 years in marketing leadership role
  • 3+ years managing a team
  • Experience with medical device sales
  • Experience supporting a sales force
  • Strong desire and ability to collaborate in an open, fast-paced environment
  • Ability to engage with external customer groups
  • Excellent verbal and written skills
  • Exceptional business acumen
  • The ideal candidate is a forward thinking, creative, and detail-oriented leader.