Marketing Manager - B2B SaaS

Location: Remote, CO

Data Management

Overview

ZOLL Data Systems, a division of ZOLL Medical Corporation, is a healthcare software solutions provider that empowers hospital, EMS and Fire, and billing/accounts receivable (AR) teams to deliver more—from better patient outcomes to operational efficiencies and greater revenue capture. Our business exists to help save more lives through data-driven innovation and interoperability, opening new pathways for our customers to achieve the highest levels of care, collaboration, and reimbursement. 

Click here to learn more about us!

Job Summary

The Marketing Manager creates a bridge between strategy and deliverables, combining B2B marketing strategy, creative, and project management expertise. They will own the development and hands on execution of marketing campaigns and projects to drive new customer acquisition, brand awareness, customer engagement, and upselling existing customers using integrated campaign strategies. This includes content marketing, paid digital media, web conversion optimization, email, social, partner programs, direct mail, and industry events, as well as assisting with the execution of our annual user conference.

Successful candidates will use expert knowledge in both traditional and digital marketing and will provide effective mentorship and coaching to junior team members.

Responsibilities

  • Collaborate with Marketing leadership to identify, develop, manage, and execute a fully integrated marketing campaigns across all aspects of the customer journey from consideration through renewal; leveraging both traditional and digital marketing channels email, presentation slides, website, digital ads, paid online, print ads, direct mail, events, social, and partner programs.
  • Identify and engage prospects, nurturing a steady flow of marketing qualified leads while driving customer engagement and influencing upsell opportunities
  • Create engaging brand-aligned copy and manage the design of marketing campaign elements by partnering with internal Marketing Communications teammates, using outside vendors, or doing it yourself –  moving prospects and existing customers into action
  • Support the management of the ZOLL Data Systems website as digital marketing hub, including SEO/SEM, design, content, info architecture, production, testing, and digital optimization, driving site visits and conversions.
  • Orchestrate the execution of campaign components, monitoring and reporting on campaign performance and striving to optimize and improve results
  • Assist with the management and execution of our annual user conference, by providing promotional support as well as coordinating logistics for key aspects of the event.
  • Assign tasks and effectively communicate objectives to production team, and project deliverables and status to stakeholders
  • Track internal/external marketing requests and deadlines, ensuring all deliverables are on track, within scope/budget, and meet quality standards
  • Partner with the Marketing Operations Manager and Marketing Specialist to ensure creative vision and tactical execution that aligns with mar-tech-stack capabilities and workflows
  • Manage creative and digital partners and vendors, including Designers, Copywriters, and PPC
  • Mentor junior members of the marketing team, providing coaching and professional development, encouraging collaboration, and maximizing productivity

Qualifications

Required

  • 3+ years B2B marketing experience, with an emphasis in digital marketing   
  • Experience working in a Software, IT, SaaS, or Cloud Computing environment
  • Advanced level knowledge of multi-channel marketing campaign development/management and current marketing techniques/best practices (integrated marketing, audience segmentation, demand generation, customer lifecycle marketing, sales enablement, and digital marketing)
  • Excellent project management skills with proven ability to successfully manage and report out on multiple initiatives, marketing metrics, and campaigns simultaneously use of Excel
  • Strong promotional copywriting and editing skills
  • Strong creative vision, utilizing writing, editing, and design abilities to guide and support that create high-impact, action-driving content, assets, and branding
  • Solid understanding of MarCom, workflows, and marketing project management solutions (Wrike, Teamwork, or similar tools)
  • Strong familiarity with marketing automation, CRM systems, and both email marketing and platforms
  • Detail oriented and analytical, able to maintain organization, prioritize, and multi-task
  • Proactive and creative problem-solver with a desire for continuous learning
  • Able to thrive under pressure in a fast-paced environment
  • Open-minded, skilled at building strong, effective, and collaborative relationships across multiple levels of leadership and stakeholder groups (Product, Marketing, Sales, And Customer Success)

Preferred

  • Bachelor’s degree in Marketing, Communications, or related field
  • Experience with HubSpot and Salesforce
  • Experience working in the Healthcare, Fire, or EMS industry

The minimum salary for the position is $85,000.00 annually. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and location. 

Perks & Benefits

ZOLL provides a casual work environment, competitive salaries, and a compensation structure that rewards contribution and hard work. Additionally, we have stocked kitchens, free daily organic fruit delivery, on-site fitness center, on-site cafe, dry cleaning service, social events and much more!  Our benefits package includes 401(k), medical, dental, vision, life, AD&D, flex spending accounts, STD/LTD, paid time off, a technology allowance, and tuition assistance.

ZOLL appreciates and values diversity. We do not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship, gender, gender identity, genetic information, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.