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Senior Director, Global Hospital Marketing

Location: Chelmsford, MA

Resuscitation

Job Summary:

This position supports the Global hospital business for defibrillators, AED’s, and electrodes, as well as any additional new products brought into the core hospital sector.  There will be particular emphasis on strategic direction, product positioning, product launch and clinical applications. This position is focused on developing and executing impactful strategies to ensure continued market growth.

Essential Functions:

  • Develops and executes the global positioning and marketing strategy to ensure continued market growth and competitive penetration
  • Responsible for understanding and promoting the economic value analysis and value based purchasing activities and reimbursement activities surrounding the products
  • Responsible, with Product Management to define, test, research, enhance and guide the development of hospital products that meet the needs of the hospital customers better than any competitive offering
  • Responsible for integration of new hospital-based products into the portfolio, including developing and executing the training, positioning and market strategy
  • Develops and manages the Global Hospital marketing budget in support of core products
  • Reviews and updates the annual Hospital strategic marketing plans and budgets including key objectives and strategic focus as well as the core mid-term planning activities for the hospital business
  • Works closely with the Hospital Sales leadership team to guide the sales organization to success and provide excellent customer communication
  • Supports the International direct operation with regular visits, presentations and training
  • Develops KOL’s globally and plans and executes tours and symposia involving them
  • Works closely with the business partners in Asia, LATAM and EMEA to provide guidance, introduce new programs and participate in BP meetings as scheduled
  • Manages the domestic and international hospital marketing team
  • Provides guidance to the Clinical Affairs team to ensure clinical research and marketing goals are aligned
  • Represents global hospital at the Executive Steering committee meetings to ensure products and programs developed meet global hospital requirements

Skills Requirements:

  • Ability to develop and manage a high-performing team focused on accountability and meeting/exceeding expectations
  • Demonstrated ability to take complex information and make it useful to customers and sales teams
  • Demonstrated written and oral communications skills including strong presentation skills
  • Excellent analytical, organizational, negotiation and project management skills
  • Strong strategic acumen with proven ability to execute plans
  • Strong results orientation

Required/Preferred Education and Experience:

  • Bachelor’s degree in business or technical area, Master’s degree in Marketing preferred
  • Minimum of 12 years of Marketing and Product Management experience; at least two years at Director level or higher
  • Successful track record of leading a global team and driving positive results
  • ability to manage remote employees
  • Open to travel up to 50% of time

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity.  Essential and marginal job functions are subject to modification.

 

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V. 

 

ADA:  The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990