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North American Military Marketing Specialist

Location: Chelmsford, MA

Resuscitation

Overview

To assist Marketing and Sales Management by planning and executing Marketing Activities, to help build brand awareness, to help create market share and to market the company’s Military Defibrillation Products, Data Management Solutions and Services to Customers, Business Partners and Subsidiaries across our Military Markets.

Responsibilities

Essential Functions:

  • Military Event Management
    • Managing Military Congresses and Tradeshows based on the overall Military Tradeshow Plan
    • Research to identify new Military Congresses and Tradeshows, that would help to meet our business objectives and prepare the decision making process
    • Prepare for and manage assigned tradeshows/congresses in any aspect including Pre- and Post-event activities
    • Participate on-site if required
    • Develop and manage a Military Congress/Tradeshow concept that goes beyond the “standard” exhibition of products/solutions
    • Managing of the Military Marketing Tradeshow Pool
      • Maintenance of actual list of demo equipment and its location for planning purposes
      • Managing SW Rev updates, turn around cycles as well as ordering process for new equipment
      • Managing completeness, cleanliness and functionality after equipment returns to the warehouse
      • Marketing Communications
        • Definition, Planning, Execution and Fostering of the Brand Building Process for Military Markets
        • Definition and Management of our overall Media Plan for Military Markets
          • Analysis of current usage of existing Marketing Material
          • Tracking of existing marketing materials and assurance of local availability
          • Coordination of translation review of Marcom pieces as needed
          • Coordinates creation of Marcom materials as needed (advertising, brochures, newsletters,)
          • Assists Business Partners with local MarCom pieces (materials, translation process, templates for MarCom pieces etc.)
          • Contact for distributors as to MarCom needs
          • Assures ZOLL corporate communication guidelines are followed
        • Managing Content of the Military iPad App
        • Development of a Social Media Strategy for Military together with Senior Military Marketing Manager and the Corporate Marcom Team
        • Content Creation and Promotion
          • Analysis of the International Markets and Business Model
          • Building and Maintenance of Promotional Partnerships with the Media
          • Manage and Promote Media Content using
          • Work closely with our Corporate MarCom team on graphics and approval process
        • Marketing Project Management
          • Definition and Execution of assigned tactics supporting our Military Strategic Objectives
          • Planning, Implementation and successful Completion of assigned Projects:
          • Market Analysis and Presentation of Results

       

      • Product Marketing:
      • Interfaces with Global Product Management in order to ensure that product development efforts support the primary purpose
      • Help developing product/market requirements and help propose new product concepts.
      • Coordinate product introduction with US Government Military Sales organization to ensure maximum penetration.

       

 

Qualifications

 

 

  • Able to set priorities and execute with minimal supervision (self-directed)
  • Customer-oriented work attitude
  • Results oriented, Solution driven
  • Current knowledge or aptitude to learn clinical applications of product in military market.
  • Act as a liaison between each product development group and military sales team.
  • Working knowledge of Microsoft Office; specifically Word, Excel, Power Point is required.
  • Hands-on, Pro-active
  • Solid Analytic Skills
  • Distinct Project Management Skills
  • Excellent Communication skills (written and oral)
  • Good command of personal time management (Can successfully manage multiple and different types of activities simultaneously)
  • Experience in Campaign and Event-Management with proven record of success
  • Willing to do light physical work

 

Required/Preferred Education and Experience:

  • Higher Degree in Marketing/Marketing Communication (Bachelor preferred)
  • Military or military marketing experience (preferred)
  • Social Media Experience (preferred)
  • Clinical Experience (desirable)
  • Fluent in English (spoken and written) and has ideally additional language skills (Spanish, French)
  • 5 years of experience in a marketing function (in the Medical Device Industry and or Military would be a PLUS)
  • Good Computer skills (Microsoft Office)
  • Willing to travel regularly
  • Willing to relocate into the Greater Boston, MA area (Chelmsford)

 

 

 

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of

activities, duties, or responsibilities that are required of the employee for this job.  Duties,

responsibilities, and activities will be reviewed periodically as duties and responsibilities change

with business necessity.  Essential and marginal job functions are subject to modification.

 

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V.